"Cruelty is above all lucid, a kind of rigid control and submission to necessity. There is no cruelty without consciousness and without the application of consciousness.[...] This cruelty, which will be bloody when necessary but not systematically so, can thus be identified with a kind of severe moral purity which is not afraid to pay life the price it must be paid."
-Antonin Artaud, The Theater and It's Double
"Don't be cruel"
-Elvis, Don't Be Cruel